Self-Care Without the Guilt: A New Approach to Caring for Black Women
- Aug 10
- 2 min read
For Black women, being strong, dependable, and available for others can sometimes come with an unspoken expectation to simply keep going even when we are tired, overwhelmed, or in need of support ourselves.
Writer, Self-Care Strategist, entrepreneur, and founder of NaKeesa Marie Enterprises™, NaKeesa Frazier-Jennings is encouraging Black women to look at self-care differently.
Through her writing, workshops, advocacy, and The Self-Care Engineer™ Podcast, Frazier-Jennings promotes a more sustainable approach to self-care, one rooted in kindness rather than perfection. At the center of her philosophy is gentle accountability, the idea that keeping promises to yourself can be an act of self-love without becoming another source of pressure.
Her newest book, 100 Days of Gentle Accountability for Black Women, puts that philosophy into practice. The guided self-care journal features 100 days of reflective prompts paired with full-color photography celebrating the beauty, joy, rest, and humanity of Black women.
Rather than presenting self-care as another goal to accomplish, the book creates space for reflection. It encourages readers to pause, check in with themselves, and consider what they need, not just what everyone else needs from them.
Frazier-Jennings also created an image-free edition featuring the same 100 days of guided prompts and reflective content at a lower cost. The edition makes the resource more accessible to individuals, organizations, and community groups interested in supporting consistent self-care for Black women.
Her work speaks to a larger conversation about how we define care. Self-care should not only enter the conversation after burnout, exhaustion, or a difficult season. It should be part of our lives before we reach that point.
For Frazier-Jennings, the message is simple: Black women deserve consistent, lifelong self-care, not because they have earned it but because they deserve to be cared for, too.
And sometimes, caring for yourself can begin with something as simple as giving yourself permission to slow down, listen inward, and start again.
For more from NaKeesa Frazier-Jennings and her work, visit NaKeesaMarie.com.
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